Louis A. Wehle is born September 22. That year English investors purchase the stock of three Rochester breweries - Genesee, Rochester and the city's largest, Bartholomay Brewery Company. Wehle's grandfather, Casper, and his father, John, both work at Bartholomay. While still in high school, young Wehle begins assisting at the brewery.

The 18th Amendment closes all American breweries including Genesee. Louis A. Wehle turns his talents to the baking business. The Wehle Baking Company pioneers the home delivery of fresh baked goods.

Prohibition is repealed in February, becoming the 21st Amendment on December 5, 1933. Eager to return to the beer business, Louis A. Wehle uses profits from the sale of his bakery to purchase the former Genesee brewery and parts of the Bartholomay brewery. The new Genesee Brewing Company is incorporated July 8.

Genesee's Liebotschaner Beer is honored as best of Rochester's post repeal brews.

Genesee launches its most successful advertising campaign: “Miss Jenny.” Daphne Dore is the first Jenny girl. The campaign ran for more than a decade.

On September 9, the Genesee Brew House opens to the public. Featuring a 20-barrel pilot brewery, a restaurant, bar, museum and gift shop, the Brew House turned a century-old packaging building into a New York beer destination.